Sunday, December 23, 2012

How To Come Up With Marketing-Savvy Business Cards Printing

By May Anne Sawyer


You find yourself exchanging pleasantries with a few acquaintances at a gathering and are about to go your separate ways when you find yourself breaking tradition: you discover you do not have any business cards with you at that time, so you write instead on a random piece of paper.

Expanding Your Brand Through Business Cards Printing

That is perhaps one of the worst gaffes you could commit in the professional world. Business cards serve as a window to more opportunities--in this case, potential clients and partners who may help your business one way or another, today or in the future. Once you leave the office sans business cards, you are destroying potential partnerships even before they happen.

In even more ways than you could probably count, your contact card is an extension of your brand. It is important then to come up with business cards that are strong and accurate reflections of what your company is all about.

Business Cards Printing And Designing

This is where design comes in. Business card printing in Singapore is a thriving one, with numerous companies providing custom-made designs and prints. The challenge then lies on how effectively you can make your card a visual extension of your marketing technique.

Printing firms can usually aid you in your design. But then again, you may also do them on your own. In conceptualising your business card design, remember the elements of colour, layout, and content, probably the three most crucial to coming up with a viable one.

It's recommended to adapt the colour of your company to your card. Keep in mind that you're only working with a very minute area for your text, so include only the barest essentials: your complete name, position, company name, contact information, email address, as well as business address. Lay out all these basics such that your details--the primary content of your card--are legible and not overpowered by accessory elements. You can also choose back-to-back printing to provide you with more space in which to place your details.




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