Diamond Supply Company, launched by skater Nick Tershay around 1998, is acknowledged for their limited edition Nike sneakers, hats, t-shirts in addition to skateboard equipment. The business has a shop on Fairfax around Los Angeles, and there are plans for additional retail outlets in the foreseeable future. The Diamond gear is also found on Zumies.com, Zarmaloop.com and in Pac Sun (pacific sun) shops all over the country.
This company also produces limited edition collaborations with professional skaters as well as rap artists are released, or "dropped" as they declare on their website and the Fairfax flagship retail outlet. Some previous special editions, such as the Diamond Nike swoop in turquoise and black are getting to be collector's items. Yet another unique limited edition is an iPhone cover made from pieces of past professional skateboards.
The company's skateboard hardware division, composed of styles by Tershay's sibling, boasts Ace wheels and truck and bolt systems that happen to be considered revolutionary in the field, and are generally in high demand. Diamond Supply Company pursues an exceptional marketing strategy, in that they yield little or no professional advertising, beyond sponsoring professional skaters and managing their own skate team. Nearly all of their publicity comes from interviews in several magazines as well as on You Tube, and notable rap as well as hip hop celebrities sporting the brand.
Members of the Diamond Club, their consumer and fan base, also regularly take pictures of people putting on the gear as well as tweet the pictures in the company site. The website also features videos from up and coming and also well-known rap and hip hop musicians, and even Off Future, a quickly growing independent cult rap group has said the equipment "swag"- the group's term for items of excellent quality, a title also awarded by the crew to Supreme clothing.
Diamond Supply Company has yet to publicize the venue of forthcoming retail outlets, but plans are in the works for an expansion of the general fashion line after the current line items, including the inclusion of pieced and sewn clothing, and a lot more belts as well as accents. Diamond Supply Company's founder, Nick Tershay has conveyed that he is pleased with existing degree of corporate growth and earnings, and even intends to protect the integrity of the brand through mindful collaborations with artists, musicians as well as skaters that readily share his personal visions regarding money, success and popularity.
This company also produces limited edition collaborations with professional skaters as well as rap artists are released, or "dropped" as they declare on their website and the Fairfax flagship retail outlet. Some previous special editions, such as the Diamond Nike swoop in turquoise and black are getting to be collector's items. Yet another unique limited edition is an iPhone cover made from pieces of past professional skateboards.
The company's skateboard hardware division, composed of styles by Tershay's sibling, boasts Ace wheels and truck and bolt systems that happen to be considered revolutionary in the field, and are generally in high demand. Diamond Supply Company pursues an exceptional marketing strategy, in that they yield little or no professional advertising, beyond sponsoring professional skaters and managing their own skate team. Nearly all of their publicity comes from interviews in several magazines as well as on You Tube, and notable rap as well as hip hop celebrities sporting the brand.
Members of the Diamond Club, their consumer and fan base, also regularly take pictures of people putting on the gear as well as tweet the pictures in the company site. The website also features videos from up and coming and also well-known rap and hip hop musicians, and even Off Future, a quickly growing independent cult rap group has said the equipment "swag"- the group's term for items of excellent quality, a title also awarded by the crew to Supreme clothing.
Diamond Supply Company has yet to publicize the venue of forthcoming retail outlets, but plans are in the works for an expansion of the general fashion line after the current line items, including the inclusion of pieced and sewn clothing, and a lot more belts as well as accents. Diamond Supply Company's founder, Nick Tershay has conveyed that he is pleased with existing degree of corporate growth and earnings, and even intends to protect the integrity of the brand through mindful collaborations with artists, musicians as well as skaters that readily share his personal visions regarding money, success and popularity.
No comments:
Post a Comment