Friday, November 15, 2013

The Thoughts With Vintage Advertising Signs

By Katy Kline


To be able to sell products or talk about community events you need to give communication about it. Vintage advertising signs are are an important thing in our world today. This type of industry has been around for centuries.

Signs are something very visual. They can have a wide variety of colors or pictures or a combination of the two. People are generally attracted to vivid artwork. This is why most advertising signs use a mix of bright colors. Also the photography on the poster is a very important aspect. The type that is used really depends on the time period. If you were doing one for the 1960s you would want more psychedelic, bright colored artwork. While if it was for the 1980s, darker, normal tones mixed with very vibrant colors would be used. Also most of these images are realistic looking versus the 60s where things are very artsy.

In the 17th century giant signs used to hang over buildings. This was a huge danger to pedestrians. They were ordered to be taken down, and none were allowed to hang. In later years people realized that the advertisements were needed. They were allowed to be hung as long as they were fastened securely to a wall or building. This stopped the falling of them, which meant no crushed customers, which was never good for business.

The light bulb was a wonderful thing brought to us around the 19th century. This gave the ability to view these masterpieces in the night or day. Stores may have been spending more to get the bulb, but with all the extra advertising time, it made it well worth it.

Neon tubes were also a great idea thought up in the 20th century. They were a common item used at this time. The first one was seen and used in 1921. These tubes are usually seen in bigger cities and are a wonderful sight during the night life.

When the use of metal and tin were eliminated during the times of war, companies had to find another product to use. This is how plastic became the new in material. Manufacturers were able to get over the limitations and use this new item. It was fairly cheap and very dependable, perfect for what they needed.

Around the 1950s certain plastics were still pricier then neon. Although this was the case companies still chose plastic. Since it was simpler to make it allowed them to produce more product, which meant the ability to sell more. Also neon at the time forced them to make contracts with other places outside of their business. Eliminating neon, got rid of the need for these.

Vintage advertising signs are an important part of business history. Without these, we would not have the industry that we have today. Technologies for them have advanced over the years. They have gone from plain, to having neon tubes, light bulbs and lots of bold colors. Eventually they were turned into plastic and formed into what we know today.




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